Various misconceptions about SEO have for a long time been in the way of business owners employing this technique. SEO has been associated with secrecy and mystery while that is not the case. Many are still unaware of what SEO practices such as Keyword SERP tracking, could mean to their business.
It is entirely untoward that businesses miss out on such a marketing strategy that is instrumental for small, mid-sized and large ventures. Well, that can be blamed on ignorance. Most people have no idea of how much SEO as a promotional outlet could channel quality leads: that they would typically not have achieved through traditional marketing.
A couple of studies have been done to ascertain that SEO, for a fact, as a marketing technique is an asset. Studies conducted by Y Dumaz and Ibrahim Halil Efendioglu on traditional and digital marketing have shown that SEO has a better return on investment than conventional forms of marketing such as print and TV ads.
An in-depth insight into how SEO can be beneficial to your organisation can help you understand why you need to employ SEO in your business, to take your brand to the next level.
8 Advantages of SEO for business
Here are some of the amazing advantages for business-
1. SEO creates credibility and trust
How does this work? Basically, the aim of any SEO is to provide their users with the best experience. It entails the use of relevant keywords, easy navigation through the website and the production of content that keeps a reader interested, to mention a few. If those points are achieved, the site gets good ranking on search engines such as Google, Bing and Yahoo.
The audience will sub-consciously trust your brand if it appears among the first search results. Note that your ranking will automatically earn your customer’s confidence.
2. SEO will bring traffic to your business
Would you instead set up our new restaurant in the countryside or a city? Truth is you will always get your share of customers in both locations. Since it is a matter of probability: a customer may like or not like your products or services. But you would rather work with a place that gives you more shots at potential customers.
SEO and driving traffic to your business uses the same logic to give you as many conversions as possible. There are various techniques used in SEO to get visitors to your websites such as the use of location-based keywords and long-tail keywords. More traffic means more leads, sales and conversions, which is the point of starting the business in the first place.
3. SEO is somewhat cheap
Well, everything good has a price tag, right?
SEO is no exception. However, it is considerably cheap if you put things into perspective. You will get value for your money. What does it mean? The amount of pay off you will get from employing SEO cannot be possibly be compared to what you invested in the first place. You cannot probably count it as a marketing cost: SEO is an investment. SEO is something that will serve your organisation years to come, and just like any other investment, it will only get better with time and attention.
4. SEO is measurable
In as much as SEO will not give you an already processed return on investment (ROI), like a paid search does, with proper tracking and analytics, it is possible to evaluate almost everything.
Are analytics and tracking of any relevance to SEO? Developers did not create the tools in vain. Knowledge of how your SEO marketing campaigns are performing and the factors affecting the performance is vital. Data never lies: this is the best way you can develop improvement strategies for the good of your business.
5. SEO is the best pick for visibility and branding
When researching on the internet, do you usually get satisfied with the information you get on the first click? An observed trait with most people is that they search, visit other websites on the search results, compare the information they get, search again and again.
It means that if you only get to make your website be of high quality, you will appear in these search results. Chances are very high that while people searching for something relative to what your business is about, they will eventually click on your website. By just appearing in the search results, you will effortlessly gain potential customers. How amazing could that be?
6. SEO will help you familiarize with the web environment
The web environment is a broad concept. Understanding it could be very beneficial to your business. In as much as it may be challenging to be at the top of the so dynamic World Wide Web, maintaining your top position in SEO is crucial. For this to happen, you have to be well furnished with knowledge on the relevant changes taking place for search.
Having some knowledge on the tactics that competitors and other businesses apply could also do your brand some good.
7. SEO will impact purchase behaviors
SEO is mostly about affecting the visibility of a website or a web page. In this era, most people have become dependent on the internet for research. Before a potential customer decides to purchase a product, he/she will first do some research on what you have to offer. What if you use SEO to communicate to potential clients of the great deals you have. Depending on how good you relay your message, you will be able to impact customer’s buying cycle positively if you do it right.
8. SEO will present new opportunities to your business
First of all, quality is paramount. All you need to do is invest in a quality SEO and let it work for your company. A good SEO will always have ways of spotting and taking advantage of new opportunities to make your business flourish.
Does your business already have an SEO strategy? If not, you need to implement one. If you already have SEO in place, you need to ensure that it is quality to avoid being locked out of the benefits you are meant to reap.