Presentation videos are wildly popular when it comes to brand marketing, and plenty of evidence supports this. Unsurprisingly, the benefits of presenting a video are many. Not only do they offer an alternative to traditional slide-intensive presentations, but they also allow you to show people what is happening in your business while not being limited by the layout of a conference room.
It is not easy to make a good impression in a few minutes on an audience who doesn’t know you, but with these ten tips, you can be sure that your video will leave that lasting first impression.
Here are ten tips that will take your brand presentation video to the next level:
1. Get A Central Theme for the Video:
There should be something that leads you towards the outcome, whether it is having your audience bond with you or giving them mind-blowing information in a clear, concise manner. Remember, videos are about the central theme, and the central theme is about the outcome. The central theme is like a road map or a compass to help you get to the outcome.
2. Have A Cohesive Presentation Style:
Just as artful packaging makes a bottle of wine look and taste better, presentation style can make your video more appealing and paint the correct picture of your brand. This requires you to organize your video so that it is easy to understand with captivating visuals. It also means you must think about how the video will flow. What is your style? Who are your audience members? How will they respond to it?
3. Choose The Right Music:
Music can have a lot of impact on your video presentation. Ensure music is appropriate for the presentation. If you want to use classical music, then this is appropriate for business and financial applications. If you are using commercial music, then film footage or audio clips should be added to professional motion graphics.
4. Use Fonts Perfectly:
People read fast, and small fonts can be confusing. Big fonts help people read. If you want to make a video look more professional, then choose fonts that are easy on the eye and are not too distracting. It is better to stick with one font for the video’s duration and not use red and orange colors in your presentation.
Fonts are also great for titles and headlines because they convey meaning, increase readability and make a huge difference in how people perceive your video. Make sure you choose fonts that work well in conjunction with the other elements of your video. Professional designers always use multiple fonts & collage templates to deliver the overall message of their videos or presentations.
5. Use Powerful Imagery:
An image can say 1000 words. This means that powerful images can say a lot about your brand and make you stand out from the crowd. This kind of imagery depends on the business, but it is more important that you have consistent imagery across your social media accounts and other platforms. This will help your company reach a wider audience and gain traction.
6. Tell One Story at a Time and Make It Relatable:
Being too many things for too many people is an impossible thing to do. It is better to focus on one story, even if the story is a complex one. Take yourself back to the beginning of the story. What is your audience’s experience? What are you telling them? You need to tell one clear, meaningful story that your audience can relate to and then take them on a journey from where they are now toward your chosen outcome. You can create a well-designed video presentation for your brand using a video slideshow maker.
7. Keep It Short, but Never Skimp on the Quality of the Images and Sound:
If you are going to use a video as part of your brand, then it is important to make sure there is a good story to be told. You should think about how your message can be conveyed in images and sounds and if the video is the right way to go. Keep your goals simple and keep your videos short. When making the video, break it down into segments first, and consider whether each segment needs a video clip.
8. Think about the Different Ways You Can Use an Online Brand Video Presentation:
There are so many different ways that you can use online brand videos to present your message to others, and most of them will be in more traditional presentations such as slideshows and presentations on Skype or Word documents. Don’t just think about one way but think about all the different ways that you could use this online brand presentation in business by creating a series of online brand videos that feed into each other. An online slideshow maker can help you make an attractive online brand video presentation.
9. Use the Right Background:
Backgrounds can help move the viewer into the world you have created in your presentation video. The right backgrounds should complement one another, but remember that they should also add some interest to your presentation by creating a contrast with your content. Make sure you choose colors that suit your brand image, as they can create a more professional appearance for your presentation.
10. Use Testimonials to Reinforce your Message:
Testimony helps people decide whether to trust a particular product or service. If you have good testimony, then it can help turn your audience into your customers, and this makes testimonials the ideal tool for selling your product or service. The best way to do this is by building up a library of customer testimonials and using them in videos, social media posts, and your website. You can also use creative slideshows to tell stories through images, video, and audio clips.
Create an online brand video presentation and use it to tell a story about your product or service. You must look at how the video presentation tells your brand’s story and how you can use it to reach the right audience. This will help you build a bigger following and lead more people to buy your products or services. Take time to create it, and don’t be afraid of taking risks.