Nowadays, implementing a general strategy that aims to work for all users, regardless of nationality, seems almost impossible.
Nowadays, offering users personalized experiences is one of the keys to success.
One way of achieving this is discovering data about the users, such as their location.
This can be achieved by using IP geolocation APIs, which provide you with such information and help you shape your strategies accordingly.
We understand that choosing between many tools might be difficult. This explains why in this blog post we will show you the best IP geolocation APIs for developers in 2022.
Let’s get right to it.
What is an IP geolocation API?
An IP geolocation API provides details about a website users’ location from where they access the internet.
This information is of particular importance to marketers who need to extrapolate user data and provide a more personalized experience based on their location.
APIs can also be very helpful for developers who want to integrate more customized features for users all over the world into their applications.
Common use cases for IP Geolocation API
When locating online visitors, IP-based geolocation has many types of use cases. Here are some examples:
Offering different products to users based on their location
Through the use of an IP geolocation API, you’ll be able to emphasize a different product to users based on their location. For example, you can provide physical products to nearby users, and digital products to users further away.
Translating the website and its content into the language of the user
You can also use an IP geolocation API to automatically translate your website and content based on the user’s language. As a result, users will receive content that is more personalized and ready for consumption.
Provide relevant business hours based on geolocation
Depending on their IP addresses, users in a specific state or country will be able to view accurate business hours.
How to get location from an IP address
In order to determine the location of an IP address, you can use the following two methods:
Get location from IP address in jquery
If you don’t know how to do it, this guide on how to get location from ip address in jquery will surely help you.
Use a third-party IP geolocation software or tool
The easiest and fastest way to get the location of an IP address is to use third-party software or tools that automatically determine it for you. If you are interested in this method, we will describe the five best IP geolocation APIs to use in the next section.
5 Best IP geolocation APIs for developers
In this section, we’ll provide you with a list of the five best IP geolocation APIs for developers in 2022.
Abstract – IP geolocation API
The Abstract geolocation API is among the best IP geolocation APIs for developers in 2022.
It features IP geolocation datasets that cover over 1.75 million locations across 225,000+ cities around the world, so results are always accurate.
The abstract IP geolocation API also enables you to obtain enriched details about the country the user is located in, such as the flag and time zone.
Abstract is also very secure; all data that is sent to Abstract’s IP Geolocation API and processed by Abstract is protected by 256-bit SSL encryption (HTTPS).
It is free, which makes it even more interesting. So, even those without a budget can take advantage of it.
With IP2Location, you can obtain geolocation information from users’ IP addresses without requiring an invasive setup.
It supports IP addresses of all types, such as IPv4 and IPv6, in one database or API.
There are a variety of IP databases available with varying degrees of IP geolocation data granularity to suit your business requirements.
This tool can be integrated into any software platform to retrieve IP geolocation data using databases, REST APIs, and SDKs (Java, .NET, PHP, Python, and more).
Geolocation is a free IP geolocation API that returns location information about an IP address, such as the country, region, city, ZIP code, etc.
Featuring a multilingual database, it provides continent names in 81 different languages and provides the city names in their native languages.
Additionally, you are able to immediately see the exact location of the IP address on a map.
The Yandex Geocoder API is another excellent IP geolocation API developers can take advantage of in 2022.
You can use the Geocoder free of charge if you make no more than 25,000 requests per day.
IPWHOIS.io IP Geolocation API
IPWHOIS provides an IP geolocation API for developers designed to quickly and easily integrate IP geolocation into scripts and websites.
You can use the API for free for up to 10,000 requests per month.
Servers are distributed throughout the world for speed, reliability, and security. The API also supports multiple languages including English, Russian, German, Japanese, Chinese, French, and Spanish.
All data sent and processed by the company’s servers is protected by 256-bit SSL encryption.
Benefits of using an IP geolocation API in 2022
Using IP geolocation APIs has many advantages. Here are a few of the most valuable ones.
Provide a better and more personalised user experience
Your IP geolocation API will help you discover the location of the users and other relevant information that you can use to provide a more individualised and tailored experience.
By redirecting visitors to the site in their language, setting up proper targeting, and filling out the form fields with their desired country, city, phone number, currency, etc., you can automate some steps while facilitating others.
Increase the conversion rate
An additional benefit of IP geolocation APIs is that they can increase your conversion rate.
Imagine users from countries other than your own who need to convert the price of your products manually. This process is not only time-consuming and quite annoying but can also discourage the purchase of a product.
With an API, you can instead convert prices into the currency of the user’s country. As a consequence, they will be able to see the price immediately, along with other relevant information for the purchase.
If you provide them with all the information upfront, they are more likely to go ahead with the purchase.
Detect and prevent fraud
Cyberattacks and fraud have become more frequent and stronger due to the increasing use of the internet.
In some cases, these attacks will result in financial implications for your company, like a data breach that results in the theft of personal information from clients or having to pay fees for legal violations.
In addition to helping you detect fraud, identifying users’ locations can help you pinpoint the source of an attack.
How to choose the best IP geolocation API
In this blog post, we tried to narrow down the options to consider as much as possible. Despite this, you do have a few options to choose from. In order to assist you further in the selection process, we have listed below some considerations to take into consideration.
In the event you are a small business owner or have a limited or non-existent budget, this is one of the first things you should consider when you are looking for the right IP geolocation API.
Some of these can be free, while others can be quite costly and weigh heavily on your budget.
If that’s the case, go with an IP geolocation API that’s free, or at least as cheap as possible.
The IP geolocation APIs come with their own distinctive features. It is possible that you will need some specific characteristics, such as the ability to detect flags and time zones.
This is why, before choosing the right one, you should make sure it provides you with all the features you need.
Another factor to consider when choosing an IP geolocation API is how frequently the database of references is updated. This will ensure that you receive the correct location data and can provide the best and most personalized experience.
This concludes this blog post on the top five best IP geolocation APIs for developers in 2022.
Presently, creating an experience that is tailored to the individual is one of the most effective methods of achieving success.
Among the ways to do this is to collect information from users that, for example, visit your website.
In this blog post, we have seen that an IP geolocation API, by providing you with information about a user’s location, time zone, etc., will enable you to customise their experiences and content accordingly.
Thank you for taking the time to read this blog post. We hope you found the right IP geolocation API for your needs among the ones listed above.